Mangina discounts to follow up next!Prime World charges women less to play, 'protects' them in mixed groups
It's ladies night at Prime World, and drinks are on the house. The upcoming MOBA is offering unique incentives to rope in real-world women to play, including discounted heroes and special buffs if girls team up with guys. The game is connected to players' Facebook accounts, so females looking for special treatment need to actually be a member of that gender.
Nival's Creative Producer Larisa Nuretdinova hopes this will expand Prime World's potential audience: "The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore."
To encourage both sexes to group up together, Nival has devised a special defensive buff that is only activated when a female playing a female character is part of the team. According to Prime World's About page, "this bonus helps encourage beginning female players, who feel more helpful when fighting in a mixed group."
Prime World offers six heroes for free, three of each gender; additional heroes can be purchased with actual money. It's here, too, that real-world women have an advantage, as Nival is offering a discount for the ladies who go shopping in the game.
Games cheaper for Women!
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Games cheaper for Women!
- miir
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Re: Games cheaper for Women!
I guess DOTA clones like this need some sort of marketing gimmick
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Re: Games cheaper for Women!
In other news, Brazzers is sponsering an Esports team and possibly having a tournament to boot.