Im not saying it's magical but I don't think ads, even on Android, have been presented this way. I'd actually consider clicking on a few in this format. I Understand it's HTML 5 (thanks to Jobs, Flash is finally "eventually" going to go away...no thanks to Android supporting that crap)Xatrei wrote:To be clear, I wasn't saying that Android is necessarily better with regard to how it handles ad delivery in ad-supported apps. I was just saying that I won't be affected by Apple's iAds because I'm an Android user. That said, getting booted out of your app by clicking an ad isn't really a big deal in Android because it already multitasks and you can just switch back to your app. I don't use ad-supported apps when I have an alternative. I'd rather pay a few bucks through the Android market for a good app without ads - when they're available. Ads in apps like Pandora, Soccer Livescores, are text based and reasonably non-obtrusive. Yelp, facebook, and most other apps that I use frequently don't (yet) have ads.
As for iAd... Sure, if you're going to have ads, this might be better than the alternative on iPhone OS, but nothing about iAd is that magical, it's just HTML5 documents delivered by the OS on top of whatever you're currently doing. A fully compliant HTML5 browser could just as easily deliver the same "rich content" ads as what Jobs demoed, as could Flash or Java. If the iPhone had already had multitasking available, this wouldn't even be an issue. Don't buy into Jobs' marketing hype and lose sight of the fact that this isn't a fabulous new feature for users. It's awesome for 3 groups: developers, advertisers and Apple. For end users, it's just more consumer-bait that Jobs is trying to spin as a super-awesome-happy-fun-time-change-your-life feature. It's not.
Anyway, Android developers can do it, but they weren't. I'm praising the concept.