The game is called Alganon. Their website is http://alganon.com
WoW players will see the similarities immediately:
http://www.youtube.com/watch?v=CqmxBlFdOsY




Some comparisons:



Most MMO's are going to have relatively similar a relatively similar UI layout and functionality, but that shit goes beyond 'same basic features' and right into 'exactly the fucking same thing'
That being said, there are also apparently a lot of zones with extraordinarily similar names to WoW zones and major lore characters (Kargath vs. Kargath, Blackrock vs. Blackrock, Asheroth vs. Azeroth, Algalon vs. Alganon) which admittedly in a fantasy-based MMO is going to happen, so I'm not as baffled about that aspect.
I'm sure there's more fun stuff to pick on (apparently the combat system is pretty much exactly the same as well) but I've got to run. Hope you guys found this to be as hilariously misguided as I did, because if they think Blizzard is going to let them actually make money off of this game, they're going from crazy to delusional.
At least the graphics are better than WoW's though!