101 Dumbest Moments in Business
4. Merrill Lynch
Mission accomplished!
In the first quarter of 2007, thanks to its $1.3 billion purchase of First Franklin Financial, Merrill Lynch becomes the world's top underwriter of subprime-mortgage-backed securities. Nonetheless, with the market in meltdown just a few months later, Merrill CFO Jeffrey Edwards (pictured) tells analysts that the firm's subprime exposure is "limited, contained, and appropriately marked." In October, Merrill announces a quarterly loss of $2.24 billion after $7.9 billion in subprime-related write-downs.