This is how you make a video game Ad.
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- Animalor
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This is how you make a video game Ad.
Long form ad for rayman Raving Rabbids.
They have a cow milking mini game?????
http://www.youtube.com/watch?v=kB9Ru6vf0RU&eurl=
They have a cow milking mini game?????
http://www.youtube.com/watch?v=kB9Ru6vf0RU&eurl=
Last edited by Animalor on December 8, 2006, 11:51 am, edited 1 time in total.
There are some great ads out lately.
this is a really good one. it's too bad microsoft dumped it. this is the kind of demographic they should be aiming at.
this is a really good one. it's too bad microsoft dumped it. this is the kind of demographic they should be aiming at.
- miir
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Re: This is how you make a video game Ad.
I have the PC version.Animalor wrote:Long form ad for rayman Raving Rabbids.
They have a cow milking mini game?????
http://www.youtube.com/watch?v=kB9Ru6vf0RU&eurl=
Good mindless fun.
I've got 99 problems and I'm not dealing with any of them - Lay-Z
kyoukan wrote:apparently it was taken off because they thought it was too violent, and that wasn't what microsoft was aiming for. although when I first saw it, I thought of "grownups having fun"
but then I'm not a brain dead marketing/pr robot so my opinion is probably invalid.
Viral marketing leads to mock gunfight
William Lin, Suzanne Ma and Chris Lackner, The Ottawa Citizen
Published: Saturday, March 10, 2007
Several Ottawa high school students have been suspended for re-enacting an Xbox commercial that involves a mock gun fight -- the latest in a series of attempts around the world to mimic the segment that, according to media analysts, amounts to free "viral advertising" for Microsoft Corp.
The latest incident took place on Tuesday in the cafeteria at South Carleton High School when a crowd of students shot finger guns at one another and feigned death by either falling or slumping to the ground.
The phenomenon is called "flash mobbing," in which a group of people suddenly gather in a public place, do something unusual, and then quickly disperse. Flash mobs have reproduced the infamous Xbox 360 commercial -- which was never broadcast on television -- in locations such as Gdansk, Poland and the University of Florida. (Both videos are available on YouTube.)
During its Xbox 360 marketing campaign in 2005, Microsoft never aired the ad. Still, it ended up on the Internet and is available on multiple sites, including YouTube, and typically described as a "banned" commercial.
The Xbox commercial depicts people milling around in a shopping plaza who suddenly freeze and begin to yell "bang" while shooting finger guns at each other. Everyone falls down "dead" and, a few seconds later, they hop up and disperse as if nothing happened.
Communication experts say the notoriety of the ad, as well as its copycats, add up to a vast amount of free advertising for the Xbox. The company has sold more than 10.4 million consoles worldwide.
"If you really want to get something rolling, what better way is there than telling young (people) they can't do it or see it," said David Spencer, an analyst at the University of Western Ontario. "If the establishment likes it, it has to be bad. If the establishment thinks it's bad, it has to be good.
"What's interesting about the whole story is who released it? Did the advertising agency do it ... did Microsoft do it?"
Edelman, the public relations company that handles Microsoft's Xbox and gaming products, did not return calls yesterday.
Following the Ottawa incident, six students were given one-day suspensions, according to some participants.
Principal Barry Bickerton declined comment yesterday, but Ottawa-Carleton District School Board communications manager Maggie Melenhorst said the punishment falls within the principal's jurisdiction.
"The bottom line is, the principal has the right to take action when he feels the moral tone of the school is threatened by the conduct of the student or students," she said. "We have strict expulsion and suspension policies. Whether it's YouTube, Facebook or flash mob, if an event strips away the ability of students to feel safe ... we take action."
But some students who were suspended say they did nothing wrong.
Alex Dorward, 17, said he participated in Tuesday's flash mob because he just "wanted to have some fun."
"Our school spirit is terrible. No one does anything as a group, no one supports any teams," he said. "As far as we know, a flash mob is not breaking any school rules. People can point fingers and people can fall backwards."
Alex said he didn't see the danger in re-enacting such a scene.
"I didn't think it would be an issue. There's no way someone can mistake a finger for an actual weapon," he said.
Students began planning the commercial re-enactment two months ago. An anonymous organizer created a group on Facebook, a popular Internet networking site, so they could shape their plans. As of yesterday, 162 members were registered for the group.
Alex said school administrators somehow caught wind of the plan and eight teachers showed up to patrol the school cafeteria on Tuesday, instead of the regular two. The performance went off without a hitch, but as students fell to the floor, teachers swooped in and escorted at least four students to the office.
"The (cafeteria) was packed, the main people involved stood up and it didn't last for more than a minute," Alex said, adding about 30 to 40 students were the "main people involved."
Modern technology and interactive websites are creating "synergy" between corporations and consumers, said Doug Fox, a blogger and Internet consultant who examines the interplay between art, technology and marketing.
"Traditional 20th-century marketing models involved a company trying to sell a show or product and all the information flowing in one direction from the creator to the audience," he said.
"Now, all these (public) contributions create a lot of synergy and build a lot of interest ... (advertising) is viral because anybody who makes a video is going to want to share with their friend or post it on their website and say, 'Look what I did?' "
But some people said the theme of the Ottawa flash mob was inappropriate. Elaine Morgan, chair of Ottawa Carleton Assembly of School Councils and a mother of one of the students at the school, stood by the principal's decision to suspend the students.
"You don't pretend school shootings in this day and age. For someone to see someone fall, it's not OK," she said. "(Mr. Bickerton) was right to take action and suspend students. You need to make an example of this."
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Guitar Hero 2 360 TV spot and I thought it was cool enough to share here.
http://www.youtube.com/watch?v=erVt0ozPRN0
http://www.youtube.com/watch?v=erVt0ozPRN0