For those of you curious, this is, in fact, a largely agreed upon bit of Christian theology. I remember it from Sunday school that when Moses asked God His name, He responded "I am".Is new AOL IM slogan
marketing blasphemy?
'I AM' pitch takes God's name in vain, say some shocked critics
Posted: January 31, 2006
1:00 a.m. Eastern
© 2006 WorldNetDaily.com
When Ian Millar opened up his AOL Instant Messenger program yesterday and linked to the new AIM Triton site, he wasn't prepared for what he saw.
"I have been an AIM customer for many years, and although I do not use AOL for my mail client, I have recommended it for relatives and friends," he said in a letter to top executives of the company. "In general, I appreciate AOL and your business savvy."
But when Millar saw the company's new slogan, he was shocked and disgusted. He was not alone.
Millar wonders if any of AOL's marketing and planning directors ever went to Christian Sunday school or attended Jewish services.
He points out to AOL executives that "I AM" is the English translation of YaHWeH, the self-proclaimed name of God.
"He is the Creator and Savior of the world," explains Millar. "He alone is to be worshipped. To take His name in vain, or use as a common thing is blasphemy, a vulgar sin of offense. Perhaps you have not read the Third Commandment, since they have removed it from so many public monuments in the last decade. But breaking it as a means of marketing your products offends the mind of everyone who worships Him."
(second half of article snipped for the ADD among us)
Neat little marketing blunder. Not as bad as Mickey-dee's "I'd hit it" snafu, but still was interesting enough to me to get me to post it

Wonder what (if any) fallout there will be. I'm thinking AOL backpedals faster than the tour de france on rewind.