Superbowl commercials?

Nilaman · Post by **Nilaman** » February 7, 2005, 12:24 am

Anyone have a favorite this year?

For me the cat spilling the pasta sauce pwnd hands down.

Dexail · Post by **Dexail** » February 7, 2005, 12:34 am

I agree. The Bud Light commercial with the skydivers was a close 2nd.

Akaran_D · Post by **Akaran_D** » February 7, 2005, 12:40 am

The frozen guy in the corvette was good.

Fash · Post by **Fash** » February 7, 2005, 12:58 am

ahahah it was a mustang.

Winnow · Post by **Winnow** » February 7, 2005, 1:13 am

GoDaddy.com wasn't bad. (old dude on the panel going for the oxygen)

The FedEx commercial listing the top ten things that make a good commercial wasn't bad either.

Nilaman · Post by **Nilaman** » February 7, 2005, 1:24 am

wooooo drunk. I don't remember most commercials! Gogo cat one.

There was an outrageous number of chicks selling shit this year though! That tobasco commercial was pretty spiffy.

Can I have some VVs?

Runcade · Post by **Runcade** » February 7, 2005, 2:02 am

I enjoyed the MC Hammer one because at the end they threw him back over the fence.

nobody · Post by **nobody** » February 7, 2005, 2:04 am

lol ha yes you may have 10 from me. that reminds me of the time my friends and i saw a drunk guy holding a sign saying "why lie? i need a beer." what the hell, we got him a 20 oz miller genuine draft.

good times. good times.

can I have some vv's?

nobody · Post by **nobody** » February 7, 2005, 2:05 am

Runcade wrote:I enjoyed the MC Hammer one because at the end they threw him back over the fence.

was that really mc hammer?

Mr Bacon · Post by **Mr Bacon** » February 7, 2005, 2:05 am

First of all, this was probably the worst set of Superbowl commercials I've seen in a very long time. The cat was of course the best though.

Hoarmurath · Post by **Hoarmurath** » February 7, 2005, 11:34 am

From <a href="http://www.bobparsons.com/">http://www. ... ns.com/</a>:

<b>What happened to Go Daddy's second Super Bowl ad spot?</b>

As you may have noticed our Super Bowl ad only appeared during the scheduled first quarter spot. It was scheduled to run also in the second ad position during the final two minute warning. Our ad never ran a second time. Instead, in its place, we saw an advertisement promoting "The Simpsons."

The NFL persuaded FOX to pull our ad.
We immediately contacted Fox to find out what happened. Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a "Brought to you by GoDaddy.com" 5 second marquis spot. They also chose to pull the marquis spot.

Hoarmurath · Post by **Hoarmurath** » February 7, 2005, 11:35 am

There's also a longer version of the Go Daddy ad at <a href="http://www.godaddy.com/gdshop/superbowl ... shdr001</a>.

Fash · Post by **Fash** » February 7, 2005, 11:42 am

a company that resells domain names for $7 a year and does hosting for cheaper than $10 a month should not be spending $2,400,000 let alone $4,800,000 on super bowl ads.

christ... they don't even have that much money in equipment.

XunilTlatoani · Post by **XunilTlatoani** » February 7, 2005, 11:42 am

I wouldn't worry too much about GoDaddy....they'll get much more publicity for not having their second commercial played than they would if they did.

Syenye · Post by **Syenye** » February 7, 2005, 12:37 pm

the fedex groin kick.

Winnow · Post by **Winnow** » February 7, 2005, 1:02 pm

GoDaddy.com wins as they'll get the most publicity out of the pulled ad.

broken strap =! equipment malfunction! The rest of the outfit was working as intended despite the defective strap!

I thought it was funny and in the same vein as the FedEx commercial which made fun of the way commercials are structured.

Hoarmurath · Post by **Hoarmurath** » February 7, 2005, 2:03 pm

Winnow wrote:The rest of the outfit was working as intended

Sounds like a stealth nerf!

Voronwë · Post by **Voronwë** » February 7, 2005, 2:39 pm

while i certainly appreciated the lusciousness of those boobs that woman shook around, i dont particularly think the commercial was that terrific.

but that being said, it is being talked all over the place, so they may have spent their money well.

$2.5M per spot is obviously incredibly expensive, but in this case it might have been money well spent. If their total media budget for the year was $5M (that would be small), then they still might have done well just with that one spot.

I think Apple spent $110M last year on iPod commercials for reference. Of course that translated into a pretty massive holiday sales season for Apple as well.

Chidoro · Post by **Chidoro** » February 7, 2005, 3:00 pm

Everyone driving around in P Diddy trucks was pretty funny. The bloody cat, piggy kleidsdale, and skydiving pilot were all pretty damn funny as well.

Xorian · Post by **Xorian** » February 7, 2005, 3:12 pm

What are exactly superbowl commercial? Little movies they playing during the quarters ? and are they the one of the superbowl sponsor?

I know superbowl is one of the most important sport event in USA so i would appreciate to know a bit more bout it

Thanks

Llaffer · Post by **Llaffer** » February 7, 2005, 3:53 pm

Umm - welcome to Earth?

Bren · Post by **Bren** » February 7, 2005, 4:00 pm

i didnt watch the game...

...American Dad is great.

noel · Post by **noel** » February 7, 2005, 4:09 pm

Llaffer wrote: Umm - welcome to Earth?

Believe it or not Llaffer, meaningful lives do exist outside of the borders of the United States.

nobody · Post by **nobody** » February 7, 2005, 4:14 pm

life exists outside the US!?

noel · Post by **noel** » February 7, 2005, 4:15 pm

nobody wrote:life exists outside the US!?

I was already aware this was an idea lost on you.

Xorian · Post by **Xorian** » February 7, 2005, 4:32 pm

Doesnt help me too much

Voronwë · Post by **Voronwë** » February 7, 2005, 5:07 pm

Xorian wrote:Doesnt help me too much

let me know if this helps

I'm sure where you live they have television. You probably have commercial (advertising) breaks during the program.

For instance if you are watching a UEFA Champions League match, you might turn your TV on at 7 o'clock. There will be some announcers talking, then they will say "we'll get you right back for the start of the game following these message". Then you see an Amstel Light commercial. A Toyota commercial. A Vodafone commercial. And so on.

Then the game comes back on, it starts, and there are no commercials until halftime.

American Football is so hugely successful financially primarily because it is so well structured to sell advertising on television. There are numerous breaks in play that allow the television network to go to a break where they sell advertising.

So this brings us to the Super Bowl. Because the SuperBowl is the most watched television broadcast of the year in the United States, the cost of buying a commercial during the program is exceptionally high. So since that cost is so high, If i wanted to buy a commercial for Everquest and pay $2.5 million dollars to Fox Broadcasting to air that 30 second commercial, I also am going to make sure that is a damn good commercial.

It has also been a time where advertisers have chosen to make bold launches because they have so many viewers watching. In 1984 Apple launched the Macintosh ad campaign during the SuperBowl if I am not mistaken.

So basically there have been a lot of each year the "best" commercials are supposedly unveiled during the Super Bowl. So there is a lot of hype around it all, that is all.

The only thing that "qualifies" a commercial to air during the superbowl is that the advertiser can pay for it, and that the content of the commercial is deemed appropriate by the broadcaster.

Xorian · Post by **Xorian** » February 7, 2005, 5:11 pm

I just wanted to know if thoses commercials were been played during the matchs breaks

Thanks for all infos Voro though !

Fash · Post by **Fash** » February 7, 2005, 5:26 pm

Just think... GoDaddy only has to sell 800,000 domain names or 400,000 hosting accounts or some combination to pay for that ONE 30 second ad!

Lohrno · Post by **Lohrno** » February 7, 2005, 5:28 pm

Voronwë wrote: In 1984 Apple launched the Macintosh ad campaign during the SuperBowl if I am not mistaken.

Olympics I think...

Voronwë · Post by **Voronwë** » February 7, 2005, 5:32 pm

Fash wrote:Just think... GoDaddy only has to sell 800,000 domain names or 400,000 hosting accounts or some combination to pay for that ONE 30 second ad!

maybe their goal was to sell GoDaddy.com to some dumbass venture capitalist for $10 million!

Aslanna · Post by **Aslanna** » February 7, 2005, 8:14 pm

I agree that that Go Daddy ad wasn't all that great.

Spang · Post by **Spang** » February 7, 2005, 8:21 pm

Lohrno wrote:
Voronwë wrote: In 1984 Apple launched the Macintosh ad campaign during the SuperBowl if I am not mistaken.
Olympics I think...

was the superbowl

http://www.uiowa.edu/~commstud/adclass/1984_mac_ad.html

The "1984" Macintosh Ad
by Sarah R. Stein

The half-time of the 1984 Super Bowl featured a 45 second ad that would be declared in 1995 the best ad of the last 50 years5. The commercial, directed by Ridley Scott (Alien, 1979, and Blade Runner, 1982) for the Apple Corporation, announced the imminent arrival of the Macintosh computer. The ad cost $1.6 million to produce, and Apple Corporation paid $500,000 for the one-minute time slot in which it ran. It ran only once.

Voronwë · Post by **Voronwë** » February 8, 2005, 12:13 am

and to show you how good that ad was, i still remember the Sponsor, the product, and when it ran over 20 years later!

now of course i admit it has been reinforced because i've probably seen clips talking about it 2 or 3 times in some sort of documentary.

even still that is pretty spectacular.

Mplor · Post by **Mplor** » February 8, 2005, 1:52 am

Godaddy's commercial may have lacked content, but I'll tell you this: Our lively first quarter trash-talking was instantly silenced when that strap blew. No other commercial the whole game had that effect