Ultimately, the market for smart clothing will extend far beyond its current audience of early adapters with fetishes for gear.
Textiles are getting smarter, as companies weave tiny sensors into fabric to gather and distribute information about the human wearing it.
Philips, the Dutch multinational, has developed a line of underwear, bras and accessories containing tiny electronic devices that monitor heart rates, body temperature, insulin levels and other parameters. When some measure goes awry -- think heart attacks or strokes -- your boxer shorts call an ambulance.
Philips expects the product to be widely available in Europe by the end of 2006.
Germany's Infineon Technologies offers something called a thermogenerator, which measures the difference between body temperature and the temperature of the garment. Too cold or too warm? Your shirt will be able to fix it.
Then there's the "joy dress," which has been prototyped by Alexandra Fede, an Italian designer. It massages women as they wear it, again via tiny sensors and a programmable microchip in the fabric.
The ideas are coming fast and furious. Orvis has a hit with its Buzz Off line of clothes, which emit insect-repellant scents (from $18 for socks to $170 for a jacket). Fly fishers like them, but so would people in malaria-ridden neighborhoods.
Not one to go wading through wetlands? There may still be a scent-emitting textile for you. Various companies are working on fabrics that sense when you sweat, then counteract the odor by releasing perfume.
That seems like it has the potential for lots of practical uses, and not just fashion shit. Think of our armed forces, kicking ass and staying cool at the same time!
Nike (was it?) jackets that automatically adjust sleeve length, perhaps?
May 2003 - "Mission Accomplished"
June 2005 - "The mission isn't easy, and it will not be accomplished overnight"
-- G W Bush, freelance writer for The Daily Show.
Then there's the "joy dress," which has been prototyped by Alexandra Fede, an Italian designer. It massages women as they wear it, again via tiny sensors and a programmable microchip in the fabric.
OK, that's going just a bit too far...
Yeah, I know... probably not what I was thinking...
Then there's the "joy dress," which has been prototyped by Alexandra Fede, an Italian designer. It massages women as they wear it, again via tiny sensors and a programmable microchip in the fabric.
OK, that's going just a bit too far...
Yeah, I know... probably not what I was thinking...
I dunno.. between the name and it being solely for women (where's the Neo Happy Pants??!) I think your first suspicions could well be correct...
May 2003 - "Mission Accomplished"
June 2005 - "The mission isn't easy, and it will not be accomplished overnight"
-- G W Bush, freelance writer for The Daily Show.
My goal is to live forever. So far so good.
The U. S. Constitution doesn't guarantee happiness, only the pursuit of it. You have to catch up with it yourself. - Benjamin Franklin
