Could they be any less original?
Something like this would have been more interesting. Considering the female character, Elizabeth, is a big part of the game, she probably deserves part of the cover.
Edge magazine seems to think Elizabeth is a big part of the game:
CHIN DOWN, EYES UP!It’s BioShock Infinite’s Elizabeth, not protagonist Booker or the marauding Big Daddy replacement Songbird, that takes pride of place on the cover of issue 235 of Edge. She lies at the very centre of Irrational Games’ new world and we explore her relationship both to the floating city of Columbia, and to the player, in our lead feature.
http://www.gametrailers.com/videos/itmz ... n--eyes-up
The above video explains almost every video game cover released in less than 2 minutes.
The game itself looks great.
http://youtu.be/tGXZ2VKRpwk?hd=1