Well, once again the bar is raised in terms of graphics. As an RTS, it looks to be very entertaining, covering several different eras. I cannot say enough good about the graphics...
My roommate has been playing it for 3 days straight. He's usually never in the room but hasn't really left barring eating. He leaves the monitor on at night so he doesn't forget or lose focus, and just unpauses as soon as he wakes up.
Expenses, much like my previous roommate, are not an issue to him (yet). Parents cover everything, and he's in that "oh well.. this credit card here means I can buy anything and everything."